According to the box, these Frosted Mini-Wheats (Strawberry Delight) have been:
Clinically Shown to improve kids' Attentitiveness by nearly... 20%
Oh really? Clinically shown? No asterisk?
Let's check the details. Where are they? On the back of the box. At the very bottom. Based upon independent clinical research, kids who ate Kellogg's® Frosted Mini-Wheats® cereal for breakfast had up to 18% better attentiveness three hours after breakfast than kids who ate no breakfast.
In other words, Frosted Mini-Wheats are 18% better than starving. It's science, people!
Fascinating! They actually withheld food from certain kids as part of their ghoulish experiment to prove that food = energy.
Per the Kellogg's website, "Children were tested prior to eating breakfast to get a base measurement. Then, children were either provided a breakfast of Kellogg’s® Frosted Mini-Wheats® cereal or water. Next, the children were given a series of tests (the same tests and measurements as prior to the breakfast) each hour for three consecutive hours. The results were taken for three hours after breakfast since this is most likely when children may start to feel hungry, which may lead to distraction."
See http://www.mini-wheats.com/media/news/index.html
Posted by: Auguste | July 18, 2008 at 03:52 PM
Yeah, well, skipping breakfast is, like, infinitely cheaper than buying Frosted Mini-Wheats. Put that in your spreadsheet!
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