NBC is kinda pathetic these days. OK, they've managed to revitalize their Thursday comedy block for the first time since Seinfeld shut down. But other than that, they epitomise the rapid demise of broadcast TV.
NBC's programming strategies (dumb, big-budget dramas) and tactics (bouncing those dramas around the schedule until no one knows when they're on) has led to a colossal string of failures in recent years. Before throwing another $100 million down the crapper, NBC basically quit the drama business, bringing back the cratering Heroes, a bunch of Law & Orders, two middling E/R replacements, and plenty of unscripted crap. Worst, by replacing five hours of adult drama a week with Jay Leno, NBC (to use venture capital phraseology) cut into muscle.
So whither Southland? The ensemble LAPD show showed some real promise after its mini-run last season. While lacking the sublime subtlety of the best cable cop dramas, it was still easily the most compelling adult-themed show NBC had run in years.
NBC then did what they do best: They fucked it up. First, according to the great Tim Goodman, they promised to dumb it down:
I was a fan of "Southland" when NBC premiered it late in the season. Broadcast networks have been left, in the wake of more aggressively realistic cable depictions of cops, to fall back on safe, more cookie-cutter formats involving the cop genre and to me the whole effort seems pointless. But when "Southland" came on, it was really trying to be - forgive me here, more edgy. But NBC has apparently seen all the ambitious elements in the series and decided to get rid of them. Here's Bromstad:
"Look, I have incredible passion for the show "Southland." We'll have to see come fall how it does. I think we've made some creative adjustments. I think they tried to do too much in those six episodes, and instead of re-piloting the pilot and letting the audience get more familiar with these characters, they sort of -- you know, it became very serialized, and they were a large, large ensemble. So it's really going to focus on Regina King and Ben McKenzie and those two...the two sets of officers and detectives and sort of focus on, you know, crimes and how they come together."Translation: It confused people by being too ambitious. We're going to dumb it down and focus on half the cast and simplify the plot...
Poor "Southland." It didn't "re-pilot." Its cast was too big. Its ambitious storytelling too difficult for an audience who loves "The Biggest Loser." Oh, God, NBC. Why not just tell the world you're USA?
We never got to see the newer, dumber Southland. Today, NBC killed it two weeks before it even aired.
So what now? Rumors abound that NBC intends to shop Southland to cable, but it wasn't really gritty enough for FX or TNT, and not really smart enough for the premium channels. And if it's been dumbed down for the Biggest Loser audience, who's really going to want it anyway?
As Goodman reported over the summer, the TV creative community has basically given up on NBC. And how could they not, with NBC downsizing its schedule to Fox-like hours, and then trashing what's left? The only real mystery now is how they managed to build a Thursday comedy block that's arguably funnier and more clever than the one they rocked in the '90s.
And we're all just waiting to see how they sink that ship.





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