Fight This Generation
60 Minutes, a show produced by and for World War I veterans, has instructed us 30-somethings to get the fuck out the way.
This pleases me dramatically. You see, the Boomers and their ancestors enjoyed defining our entire generation as cynical slackers, their primary evidence being two movies that grossed about $21M combined, or about 1/6 as much as The Flintstones movie. But Gen X's decade is done. Now the Millennials are in for a good reaming.
"Millenials put themselves first, like to be pampered, and aren't sorry for it." They also apparently all look like Comic Book Guy. ("Is there a word in Klingon for loneliness?") And even their moniker is a real bitch to spell. Is it one "n" or two?
Also, according to the 60 Minutes piece:
While this generation has extraordinary technical skills, childhoods filled with trophies and adulation didn't prepare them for the cold realities of work.
"You now have a generation coming into the workplace that has grown up with the expectation that they will automatically win, and they'll always be rewarded, even for just showing up," Crane says.
Praised throughout their no-failure childhoods, surgically attached to their iPods and mobiles and assorted gadgetry, the Millen(n)ials wander through their coddled lives making demands and expecting attention. Mommy got them into college, and Daddy wrote their resumes. If you don't praise them like little babies, they'll ditch you for another boss. Or as an ad exec puts it:
"If you don't want me, Mr. Employer, I'll go sell myself down the street. I'll probably get more money. I'll definitely get a better experience. And by the way, they'll adore me. You only like me."
Of course, what the 60 Minutes report totally misses is that the primary difference between this gen and the last isn't the self esteem or the iPods: It's the job market, stupid.
Gen X joined the economy at a lousy time. As globalization and recession hollowed out the middle class, the new adults of the early '90s had no sense of their place in the future. In 1994, there were no stock options, no Web 2.0 startups, just dead-end McJobs and territorial Boomer bosses with mortgages. For some it created a sense of cynicism. For others it created a sense of focus. For too many, it created a path to law school.
But today's new college grad was 9 or 10 years old when Netscape IPO'd. With the exception of a minor slowdown that started right around Dubya's first inauguration, the Millennials have only known boom times. As our dollar-depressed, housing bubble-busted economy drags downward, so will a young whippersnapper's ability to job-hop their way to Nirvana.
So move over, Gen X. There's a new generation to stereotype and abuse. And they'll have to miss that 2pm meeting. They have yoga.






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