"Earl, Comcast hired our agency to develop their SF Pride campaign."
"Cool, Jim. But what does Comcast have to be proud of?"
"Ha ha. I guess you haven't heard. 'Pride' is shorthand for being proud of being gay or lesbian. Or bisexual. Or something that starts with T... transvestites, maybe?"
"Weird. I thought transvestites were gays. Anyway, I didn't know that about the word 'pride.' Does that also mean straights can't say it anymore?"
"No, it's not like that, it's just... Let's focus, Earl. We need a slogan for Comcast's transport ads. This slogan is going to appear all over the Bay Area's buses and trains."
"OK, so we want show what Comcast is selling, but also that they specifically want gay customers."
"That's right, Earl. So, you're the Diversity Guy. What do gays like?"
"Well, I don't think I know any gays, but from what I see on Mind of Mencia, they seem to like dick. And balls."
"OK, let's go with a dick joke. Comcast will be pleased."